What Top CMOs Learned At Cannes 2025

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On the ground in Cannes with the WFA, The Drum questions the world’s biggest marketers on the issues they saw off in 2025.

Featured are:

  • Jérôme Amouyal, global media and marketing effectiveness director, AXA
  • Yusuf Mehdi, executive vp, consumer chief marketing officer, Microsoft
  • Nuria Ribe, formerly global CMO, Laundry&HomeCare, marketing transformation & sustainability lead Henkel consumer brands,
  • Henkel Rafael Narvaez, global CMO,
  • Mutti Rupen Desai, CMO & venture partner,
  • Una Terra Jane Wakely, EVP, chief consumer and marketing officer and chief growth officer international foods, PepsiCo
  • Emily Ketchen, SVP & CMO, intelligent devices group and international markets, Lenovo
  • Taide Guajardo, chief brand officer, senior vice-president, brand – Europe, Procter & Gamble
  • Leyla Eskin Yilmaz, cmo Europe, UKI, ANZ & head of global brands