CIO Agenda 2026: Delivering the AI Promise for Enterprise AI
CIO Agenda 2026: Delivering the AI Promise for Enterprise AI
Tim Crawford and Isaac Sacolick, both former Chief Information Officers and world-class CIO advisors, join Michael Krigsman on CXOTalk episode 909 to break down why enterprise AI strategies are failing, what separates transformational CIOs from those who are drowning, and why earning your seat at the table matters more than ever in 2026.
You'll discover:
✅ Why Tim says both AI strategy AND IT execution are failing, and what CIOs are focused on instead of outcomes
✅ The "three-legged race" framework: how CIO behavior, IT culture, and external perception must align for strategic credibility
✅ Why most CIOs have only a "layperson's understanding" of their own business, and how that kills AI value
✅ Tim's two swim lanes of AI success: invisible integration or robust training (there is no middle ground)
✅ Why Isaac says AI is "reshaping" business but not yet "transforming" it, and the product management shift that changes everything
✅ How to evaluate agentic AI: the human-in-the-loop vs. human-out-of-the-loop decision framework and why cybersecurity proves you can't wait
✅ The shadow AI paradox: why the best CIOs encourage it (with guardrails) instead of shutting it down
✅ The three skills every IT professional needs now: business acumen, critical thinking, and data literacy
⏱️ TIMESTAMPS
0:00 Cold open: "If you think you should have a seat at the table, you've failed"
0:35 Why both AI strategy and IT execution are failing
2:08 The productivity measurement problem with AI
2:45 What CEOs and boards want from CIOs in 2026
4:28 Why CIOs don't truly understand their business
6:54 Why organizations are stuck in AI pilot mode
9:04 Tim's 2 swim lanes: invisible AI vs. training-wrapped AI
11:23 Audience Q&A: Inside-out thinking vs. outside-in thinking
14:34 The 3-legged race: earning your seat at the table
17:09 Moving from AI efficiency to true business transformation
20:03 The shift from project-oriented to product-oriented IT
20:31 AI governance, CISO alignment, and data sensitivity
27:15 Agentic AI: fully autonomous vs. human-in-the-loop
34:46 Agentic AI strategy and the value equation (opportunity minus cost)
38:46 Shadow AI: innovation source or security threat?
43:00 Governance as culture, not a bolt-on
46:00 The AI skills gap: business acumen, critical thinking, data skills, and curiosity
49:46 Are survival-mode CIOs sabotaging their careers?
52:15 What CIO greatness looks like in 2026
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🎙️ Read the summary and full transcript: https://www.cxotalk.com/episode/cio-agenda-2026-delivering-on-the-ai-promise
#CXOTalk #CIOAgenda2026 #AIStrategy #AgenticAI #DigitalTransformation #CIO #AIGovernance #EnterpriseAI #AILeadership #BusinessTransformation
CIO Agenda 2026: Delivering on the AI Promise
Learn why most organizations struggle to generate measurable value from AI and what CIOs must do differently to deliver real business results in CXOTalk episode 909.
Renowned MIT/Stanford computer scientist on AI and collective intelligence
MIT and Stanford professor Alex "Sandy" Pentland, one of the most cited researchers in the world with over 165,000 citations, explains why the real AI advantage isn't smarter models but collective intelligence. It's smarter humans working together with AI as the connective tissue. Drawing from his latest book Shared Wisdom, Pentland reveals the frameworks behind community intelligence and why data ownership, not frontier AI, will determine who wins the next decade.
You'll discover:
✅ Why "people plus AI" consistently beats AI alone, and the hedge fund evidence that proves it
✅ How "AI buddies" are replacing corporate manuals, newsletters, and hallway conversations to keep distributed teams aligned
✅ The Deliberation.io tool that makes meetings more than twice as effective by neutralizing power dynamics and keeping groups focused
✅ Why a 350,000-person multinational is cutting in-house staff to 150,000 while hiring 100,000 more project-based workers, and how AI enables that shift
✅ How a doctor with zero technical background built a hospital operating system in 6 weeks using AI tools
✅ The staggering stat: AI costs are dropping by 50% every 3.5 months, a factor of 1,000 over three years, and what that means for personal, on-device AI
✅ Why China's Belt and Road and India's Citizen Stack (1.4 billion customers signed up) are quietly winning the global data game while Silicon Valley focuses on frontier models
✅ Sandy's provocative proposal: a 10% equity contribution to sovereign wealth funds at company formation, which would have created a $10 trillion US fund if started in 1990
⏱️ TIMESTAMPS
0:00 Why AI alone loses money: the hedge fund reality check
2:07 Shared wisdom, community intelligence, and organizational culture
4:25 AI buddies: the brilliant librarian inside your company
5:44 Deliberation.io: making meetings 2x more effective
7:01 Using AI for exploration and long-range strategic thinking
11:29 Who's to blame when AI fails: executives or the machine?
14:28 Why AI can't do causality and what that means for leaders
18:14 AI's killer app for remote work and distributed organizations
21:09 A doctor built a hospital OS in 6 weeks: small teams, massive impact
24:09 Job displacement, social safety nets, and the sovereign wealth fund idea
27:01 Reinventing education: Costa Rica's bet and the MIT Media Lab model
32:16 LLMs vs. older AI: why you need both (and the loyalagents.org initiative)
37:13 Practical starting points for redesigning work with AI
40:16 Misinformation, data provenance, and the billion-dollar North Korea problem
48:50 The global data race: China, India, UAE, and why frontier models aren't the game
54:00 Cybersecurity warning: agentic AI creates massive new attack surfaces
🔔 Subscribe so you never miss a conversation with the world's top business and technology leaders.
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💬 Check the summary and full transcript: https://www.cxotalk.com/episode/ai-and-collective-intelligence-for-smarter-decision-making
🎙️ ABOUT CXOTALK
CXOTalk features unfiltered conversations with C-suite executives from major companies about AI, digital transformation, and business strategy. Hosted by Michael Krigsman.
Episode 907 | Recorded February 8, 2026
#CXOTalk #CollectiveIntelligence #AIStrategy #SandyPentland #CommunityIntelligence #SharedWisdom #EnterpriseAI #FutureOfWork #AILeadership #DigitalTransformation
Intelligent Orchestration: Better AI Coding and Software Delivery | GitLab CEO
AI coding tools are writing more code than ever, but your software isn't shipping any faster. Welcome to the AI Paradox and the solution, intelligent orchestration.
Bill Staples, CEO of GitLab, explains why AI-accelerated coding is actually creating massive downstream bottlenecks in code reviews, security checks, and deployment, and why adding more AI tools only makes the problem worse. GitLab's solution: intelligent orchestration across the entire software development lifecycle.
You'll discover:
✅ The "AI Paradox:" why faster coding isn't translating into faster software delivery
✅ How tool fragmentation and context-switching are killing developer productivity
✅ Why agents that thrive on context fail when your tools are siloed
✅ The "inner loop architecture" that makes AI agents 40% more accurate and 25% faster
✅ How GitLab's intelligent orchestration approach combines workflows, context, and guardrails
✅ Why mid-level developers are about to become strategic orchestrators (not just coders)
✅ The exact metrics CIOs should track, and why "lines of code" is the wrong one
✅ First steps: audit, consolidate, and pilot before going all-in on AI
⏱️ TIMESTAMPS
0:00 The AI Paradox: Why faster coding doesn't mean faster delivery
1:10 How tool fragmentation creates developer bottlenecks
3:40 Why AI agents make complexity worse (not better)
5:12 Solving the AI automation problem: people, process, and technology
6:36 Inner loop architecture: co-locating agents and data
9:14 Intelligent orchestration: workflows, context, and guardrails
10:32 How GitLab's knowledge graph supercharges agent accuracy
12:49 Universal guardrails for humans and AI agents
13:39 Real-world results: 2-3x more merge requests, pipeline fixes in minutes
15:00 Common threads driving customer success
16:36 How AI transforms the mid-level developer's role
19:06 Advice for CIOs and CTOs putting this into practice
20:49 First steps: audit, measure, and pilot
22:45 Core metrics to evaluate AI's real value
25:02 Wrap-up
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🎙️Read the summary: https://www.cxotalk.com/episode/intelligent-orchestration-software-delivery-for-the-ai-era-with-ceo-of-gitlab
#AI #SoftwareDevelopment #DevOps #GitLab #AIAgents #DeveloperProductivity #CIO #CTO #DigitalTransformation #CXOTalk
AI and Collective Intelligence for Smarter Decision-Making
In CXOTalk episode 907, renowned MIT/Stanford computer scientist Sandy Pentland explains how AI helps leaders make better decisions by improving information flow, building trust, and enabling more intentional collaboration.
Enterprise AI at Scale: How U.S. Bank's Chief AI Officer Deploys AI Across 70,000 Employees
Prashant Mehrotra, Chief AI Officer at US Bank, discusses how the bank evaluates AI initiatives and scales projects from pilot to production. He explains how to build customer trust through responsible AI design and prepare for the future of autonomous banking in CXOTalk episode 906. This conversation covers key aspects of AI in business and AI implementation within a large banking institution.
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Key topics discussed:
→ Why AI should transform processes, not simply make them more efficient
→ How U.S. Bank cut governance approval times in half by engaging risk partners early
→ The critical role of baselines in determining whether AI pilots scale or fail
→ Why "AI without data is a hallucination" and how the bank organizes Digital, Data, and AI under one leader
→ Building AI literacy across the entire workforce, from executives to frontline associates
→ The shift from building models to leveraging external foundation models at scale
→ Balancing personalization with privacy in customer interactions
Mehrotra emphasizes that the client remains the "North Star" for every AI initiative. He offers practical guidance on metrics, funding pilots through to production, and creating repeatable governance processes that accelerate rather than slow down AI deployment.
🔷 Show notes: https://www.cxotalk.com/episode/u-s-banks-chief-ai-officer-on-strategy-governance-and-scaling-ai
🔷 Newsletter: www.cxotalk.com/subscribe
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
📍 CHAPTERS:
00:00 Introduction: AI at U.S. Bank
00:30 How AI Ideas Get Evaluated and Funded
02:24 The Chief AI Officer Role: The 4 E's Framework
05:21 AI as a Transformative Force, Not Just Technology
09:05 Real-World AI Impact: Customer Service and Developer Tools
11:15 Measuring AI Success: Metrics That Matter
15:31 Why 95% of AI Pilots Fail: The Importance of Baselines
17:05 AI and Sustainability Goals
18:01 Managing Risk and Governance at Scale
22:46 Moving from Pilots to Production
25:54 Aligning AI Strategy with Business Objectives
28:39 Building an AI-Ready Workforce: Skills and Education
32:12 How AI Differs from ERP and Traditional Technology Rollouts
35:05 Regulatory Compliance in AI-Driven Customer Outreach
37:16 Leadership Structure and Cross-Functional Collaboration
39:07 Data as the Foundation of AI
42:20 Technology Platforms and Vendor Partnerships
43:24 Build vs. Buy: Leveraging Foundation Models
45:56 AI as Strategic Investment: Creating Durable Value
47:58 Personalization Without Being Invasive
50:14 Conclusion
#AI #ArtificialIntelligence #Banking #DigitalTransformation #EnterpriseAI #ChiefAIOfficer #Leadership #CXOTalk
What is Physical AI?
An AI chatbot that hallucinates is annoying. A robot or physical AI that hallucinates can cause injury or death. Burkhard Boeckem, CTO of Hexagon, explains why the bar for physical AI is fundamentally higher than digital AI, and what it takes to deploy robots that actually work in the real world. All this in CXOTalk episode 905.
In this conversation, we cover:
→ What physical AI actually means (and why it's different from the AI you use every day)
→ Why digital twins are the foundation for training robots safely
→ The gap between impressive YouTube demos and robots that create economic value
→ Functional safety: the "big theme" coming in 2026
→ Cloud vs. edge computing for autonomous systems
→ Where robotics deployments fail (hint: it's not the technology)
→ What boards get wrong about robotics investments
→ Timeline: when will we see real autonomy?
Key insight: "Many boards overestimate the speed and underestimate the system work. It's not a software rollout—it's a complex engineering system."
Burkhard's prediction: Autonomy in constrained environments is 1-3 years away. The "butler humanoid" that does everything? Still a ways off.
⏱️ CHAPTERS
00:00 Introduction: What is Physical AI?
02:06 Digital Twins as the Foundation
03:23 Understanding Ground Truth
06:42 Digital AI vs. Physical AI: Safety and Reliability
08:47 Real-World Business Applications
10:48 Security and Functional Safety
14:57 CES Announcements and Industry State
20:01 Cloud vs. Edge Computing in Robotics
22:32 Regulations for Physical AI
25:10 Addressing Bias in Physical AI
27:51 Timeline to Autonomy
31:46 Creating Economic Value Beyond Demos
33:26 Where Robotics Deployments Fail
35:59 The Future of Humanoid Form Factors
38:38 The Humanoid as User Interface
40:06 Digital Twins for Robotics
42:36 Fleet Collaboration and Swarm Intelligence
43:46 What Boards Get Wrong About Robotics
45:18 The Future of Work
46:32 Responsible Deployment
47:15 Manager AIs for Worker AIs?
48:16 Looking Ahead: Next 2-3 Years
49:37 Core Technical Challenges
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🔷 Full episode, show notes and resources: https://www.cxotalk.com/episode/google-clouds-cto-inside-the-ai-strategy
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🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
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About the Guest:
Burkhard Boeckem is Chief Technology Officer at Hexagon, a global leader in digital reality solutions combining sensor, software, and autonomous technologies.
About CXOTalk:
CXOTalk features direct, unfiltered conversations with the world's top business and technology leaders. No fluff, no PR speak—just honest discussion about what's actually working (and what isn't).
#PhysicalAI #Robotics #Humanoids #DigitalTwin #AI #AutonomousSystems #CXOTalk #EnterpriseAI #Manufacturing #FutureOfWork
US Bank's Chief AI Officer on Strategy, Governance, and Scaling AI
Prashant Mehrotra, Chief AI Officer at US Bank, explains how the bank evaluates AI initiatives, scales projects from pilot to production, builds customer trust through responsible AI design, and prepares for the future of autonomous banking, on CXOTalk episode 906.
Robot Realities & Physical AI
Hexagon CTO Burkhard Boeckem separates hype from reality on physical AI, robotics, and digital twins, exploring what it actually takes to deploy autonomous systems when failure isn't an option, on CXOTalk episode 904.
Cybersecurity and Quantum Computing: A Readiness Guide (with Palo Alto Networks)
Nation-states are already harvesting your encrypted data, betting they'll crack it when quantum computers mature. It's happening now. In CXOTalk episode 904, Anand Oswal, Executive Vice President of Network Security at Palo Alto Networks, explains what business leaders need to understand about the quantum security and how to address it. The impact of quantum computing on cybersecurity will be huge.
Key timelines discussed:
-- Cryptographically relevant quantum computers expected by end of this decade
-- RSA and ECC algorithms deprecated by 2030, disallowed by 2035
-- Enterprise cryptographic migrations typically take 5-10 years
🔷 Show notes: https://www.cxotalk.com/episode/cybersecurity-and-quantum-computing-a-readiness-guide
🔷 Newsletter: www.cxotalk.com/subscribe
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
Chapters:
00:00 Introduction
00:36 What is quantum computing?
01:17 The core security threat
02:29 Customer awareness of quantum risk
02:57 Timeline: When will quantum arrive?
03:53 Implications for security leaders
05:35 Compliance timelines
06:24 Business risk explained
07:52 How encryption works today
09:22 Harvest now, decrypt later attacks
09:57 How the industry is preparing
12:27 Pillar 1: Discovery and visibility
14:26 Pillar 2: Protect
16:29 Pillar 3: Accelerate
17:40 The role of AI
18:10 Talent and skills
19:31 Practical steps for quantum readiness
20:43 What leaders should do now
Inside Google Cloud's $Billion AI Agent Strategy with CTO Will Grannis
Google is betting billions on AI agents and multimodal models. Will Grannis, CTO of Google Cloud, works with their top 150 enterprise customers on AI implementation. Here's what he's seeing.
In this conversation:
Why agents are the "third wave of automation"
Real examples: A UK telco using multimodal AI for customer support
How to architect AI evaluation at scale
The future of multimodal AI (Nano Banana, Veo, Gemini Live)
How to separate AI hype from reality
What's coming in the next 6-18 months
Why CEOs can, and should, build agents themselves
🔷 Full episode, show notes and resources: https://www.cxotalk.com/episode/google-clouds-cto-inside-the-ai-strategy
🔷 Newsletter: www.cxotalk.com/subscribe
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
Don't fail with Agentic AI: A Top Snowflake Exec Explains
Most enterprises aren't ready for agentic AI, but Christian Kleinerman, Snowflake's EVP of Product, shares practical guidance on what it takes to succeed: data readiness, governance, AI economics, and workforce strategy.
In this episode of CXOTalk, Kleinerman draws on 25 years of enterprise technology experience to give leaders a realistic roadmap for AI adoption. He explains how to evaluate AI vendors in hours instead of months, which use cases deliver measurable ROI today, and how to build the data foundation that makes AI agents effective.
💡 KEY TOPICS DISCUSSED:
-- How to assess AI agent capabilities through rapid iteration and low-cost experimentation
-- The data prerequisites that determine whether AI initiatives succeed
-- Which use cases deliver orders-of-magnitude productivity gains right now
-- How coding assistants create value for non-technical roles like product managers and sales engineers
-- Why the economics of technology evaluation have fundamentally shifted in your favor
-- A practical framework for measuring ROI when outputs are non-deterministic
-- How to structure small rollouts that scale based on proven success
🔷 Show notes: https://www.cxotalk.com/episode/snowflakes-evp-of-product-talks-hard-truths-on-agentic-ai-readiness-governance-and-ai-economics
🔷 Newsletter: www.cxotalk.com/subscribe
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
📍 CHAPTERS:
00:00 ☁️ Introduction to AI Data Cloud and Snowflake's Role
01:15 🤖 Capabilities and Use Cases of Enterprise-Grade AI Agents
03:04 📚 Emeritus and Enterprise AI Absorption Challenges
03:55 🤖 Exploring AI Models and Their Potential
04:55 ⚙️ Challenges and Prerequisites for AI Adoption
09:43 💡 Practical Use Cases and Evaluating AI Solutions
18:39 💡 The Evolution of AI in Enterprise Technology
21:42 🤖 Agents and Interoperability in AI
25:06 📊 Data Challenges and the Role of AI
31:39 ⚙️ Challenges in Scaling AI from Proof of Concept to Production
33:48 📊 Governance and ROI in AI Implementation
38:37 🤖 AI's Impact on Jobs and Recommendations for Leaders
About CXOTalk:
CXOTalk presents intimate conversations with the world's top business and technology leaders. No scripts. No rehearsals. Real insights.
#aitransformation #ArtificialIntelligence #AgenticAI #EnterpriseAI #DataGovernance #Snowflake #CXOTalk #DigitalTransformation #AIStrategy #DataQuality #MachineLearning #BusinessLeadership
Find your purpose in life.
Hear it all on Uncensored CMO with Syl Saller.
🎧 Now LIVE. Link in bio.
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How to win a Cannes Lion with Kory Marchisotto
With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.
We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process.
Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them.
This is an episode of the Uncensored Renegades podcast. We'll only be posting a few more episodes of Renegades on this feed. To hear episodes of this new show, subscribe in your podcast app of choice:
Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c
Timestamps
00:00 - Intro
00:49 - The pitching process for a Cannes Lion
03:14 - The pitch process for a Glass Lion
06:51 - The power of the Pratfall Effect
08:39 - Pitching for a Titanium Lion
10:41 - Jon’s tips from winning his Silver and Bronze Lions
12:17 - Audience before content
14:14 - How to make your campaign interesting (and not dull)
16:25 - How e.l.f. makes their campaigns interesting
18:58 - How to hack your campaign; babies or animals
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Best advice for difficult workplace conversations.
Hear it all on Uncensored CMO with Syl Saller.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #CareerAdvice
How to handle the most stressful moments in your career.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #BusinessLessons #Leadership
Marketing’s secret tool people are afraid to use.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #BusinessLessons #Leadership
How to win over an audience instantly: The Pratfall Effect.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #BusinessLessons #Leadership
The advantage most Cannes Lions winners have over others.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #CannesLions #Leadership
How to deal with a demanding boss.
Hear it all on Uncensored CMO with Syl Saller.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #CareerAdvice
How your priorities change with age.
Hear it all on Uncensored CMO with Syl Saller.
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#Marketing #Business #MarketingTips #LifeLessons #CareerAdvice
Become a better leader by learning from your past.
Hear it all on Uncensored CMO with Syl Saller.
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3 top tips for a successful career 🚀
Hear it all on Uncensored CMO with Syl Saller.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #CareerAdvice
Syl Saller CBE on balancing life, leadership & making the right career moves
Syl Saller CBE is one of the most respected marketing leaders of her generation. Former Global Chief Marketing and Innovation Officer at Diageo, Syl helped lead a FTSE 10 business with more than 200 brands across 180 countries. Today, she’s an executive coach and mentor, President of The Marketing Society, and works closely with C-suite leaders to develop the next generation of marketing leadership.
In this episode, Syl shares what the CMO role at Diageo is really like, how to build strong relationships with CEOs and boards, and how to navigate imposter syndrome, difficult conversations, and career-defining moments. We also discuss why she left Diageo, what she’d do differently looking back, and the leadership lessons she now passes on to others.
Sign up to our live event, The Calling, on April 21st here:
https://event.uncensoredcmo.com/events/uncensoredcmo/2044861
Timestamps
00:00 - Intro
00:53 - What’s a CMO role at Diageo really like?
02:56 - How to have difficult conversations
03:59 - Whats it like being on the board of Diageo?
05:04 - Working with Sir Ivan Menezes, legendary Diageo CEO
09:10 - How to foster a great relationship with your CEO
12:38 - How Syl Saller’s childhood shaped her into the leader she is today
18:57 - What would Syl Saller do differently in her career
21:29 - How to deal with imposter syndrome as a leader
25:31 - How to figure out your life and career plan
28:08 - The toolkit for planning success
31:40 - Why the challenging moments in life can have the best outcomes
34:17 - Maintaining a good work life balance with a senior job
38:51 - Why Syl left Diageo in 2020
40:11 - Why Syl Saller became a leadership coach after leaving Diageo
43:10 - Three bits of leadership advice from Syl Saller
Subscribe to the newsletter:
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What If Your Audience Could Talk Back? Custom GPTs Can Help? [VIDEO]
What If Your Audience Could Talk Back? Custom GPTs Can Help? [VIDEO]
Forget a little birdie on your shoulder. What if a customer sat next to you?
Imagine how that instant feedback could improve your content results. The target audience member might say things like:
“That topic doesn’t matter to me.”
“You’re missing my real pain point.”
“I can’t relate to that example.”
That scenario is almost impossible to do with humans at any volume. But using AI as a conversation partner, not a content generator, makes it possible.
Ali Orlando Wert, director of content marketing and brand at Databox, and Emily Peet-Lukes, marketing content specialist at Appfire, explain the why and how in their Content Marketing World 2025 presentation, If Your Audience Could Talk Back: How AI Can Research, Validate, and Refine Your Content.
The duo shares how AI can help teams turn surface-level personas into responsive audience insights. Watch the video for all the details or read on for some helpful takeaways.
Ready to organize your content for AI? [VIDEO]
Search isn’t dead; it’s just growing up.
Artificial intelligence overviews (AIO) and large language models (LLM) have reshaped how people seek information. Instead of scanning search engine results pages, audiences increasingly ask complex questions of these AI-driven tools and expect them to source information, summarize it, and contextualize answers instantly.
“Traditional search engines are now becoming answer engines,” says Caerley McShane, global SEO lead at SAP.
Caerley joined Martha van Berkel, CEO and cofounder of Schema App, at Content Marketing World to explain what this shift means, why content structure could be your competitive advantage, and how you should start implementing it.
How Bookstagram Creates Obsession — and What Your Brand Can Steal From It [ VIDEO]
Romance books get a bad rap. They're seen as unserious, cringe, presenting unrealistic depictions of men, women, you name it.
They also dominate conversations on Bookstagram, a corner of Instagram that talks about books and where marketers can learn a lot, regardless of your reading preferences.
Bookstagram members don’t just talk. They scream in all caps about fictional men. They form friendships over shared favorites. It is messy. It is emotional. It is chaotic.
Bookstagram isn't successful because of the books. People don't come for recommendations. They come to connect with people who feel the same way they do. They aren’t just consuming content; they’re connecting through it. And that’s something brands, especially B2B brands, struggle to achieve.
In her talk at Content Marketing World 2026, Ashley Baker, Founder, Coastline Marketing LLC, shares her Bookstagram secrets with B2B marketers.
Beyond AI Slop: B2B Brands Can Win Attention in the Rooms That Matter Most | Rose-Colored Glasses
B2B marketing is undergoing a major shift as the one-size-fits-all messaging approach loses its edge. To adapt, brands must get comfortable telling the same truths in different ways to connect with distinct audiences in their own spaces. Robert Rose says brands like e.l.f. Cosmetics are winning trust and creating deeper resonance by tailoring their expressions to the unique dynamics of niche communities. Read this week’s Rose-Colored Glasses to learn how to adopt this approach and establish meaningful connections in the rooms that matter most.
📣So what do you think? Have you tried connecting with distinct audiences in their own spaces to build trust? What challenges or successes have you experienced? Share your thoughts in the comments!
👀 Related: How To Get Audiences To Invite You Into Their Universe
https://contentmarketinginstitute.com/strategy-planning/attract-an-audience
⭐️Sources: https://www.nylon.com/eyes-lips-face-music-video
https://www.twitch.tv/elfyou
https://www.glossy.co/beauty/e-l-f-cosmetics-makes-its-roblox-debut/
https://www.instagram.com/reel/DT-ntqygJuL/
How Dashboards Mislead Marketing (And AI Prep Tips) | VIDEO
If you drive staring only at the dashboard, you won’t arrive at your destination.
Yet many marketers try to do that. Every Monday morning, they open their laptops, consult their dashboards, hunt around for a better answer, and eventually return to the same familiar screens.
Those dashboards aren’t useless — they just shouldn’t steer the car. Peter Cloutier, head of solutions engineering at Improvado, made that case in his Content Marketing World presentation, From Vanity to Value: Turning Pretty Charts into Proactive Decisions.
Boost Brand Success Campaign Briefs for Creators
Want to get the most out of your influencer partnerships?
At Content Marketing World 2025, Brianna Doe, CEO of Verbatim, shared her best practices for getting the best content out of your influencers to help boost your brand.
Read more here: https://contentmarketinginstitute.com/content-distribution-promotion/influencer-marketing-program
A Plural Brand Approach Builds B2B Trust & Distinction | Rose-Colored Glasses
Generative AI has flooded the B2B landscape with polished, professional content, making brand differentiation nearly impossible. However, that doesn’t mean brands are doomed to blend into the background and quickly fade from consumers’ memories. Robert Rose introduces the concept of the "Plural Brand," an approach that prioritizes integrity and emotional resonance over safe, predictable strategies. Read this week’s Rose-Colored Glasses to learn how leaning into "weirdness" can help your brand win trust and stand out in a sea of sameness.
📣So what do you think? Could embracing weirdness help your brand break through the Beige Wall of blandly perfect content? What unique strategies have you tried to make your content more distinctive? Share your thoughts in the comments!
👀 Related: Why the Old Rules of Differentiation Are Failing, and What To Do Instead
https://contentmarketinginstitute.com/strategy-planning/rules-differentiation-failing
⭐️Sources: https://wynter.com/post/b2b-brand-differentiation
https://marketingscience.info/news-and-insights/differentiation-versus-distinctiveness
https://www.thedrum.com/opinion/questionable-mcribs-quaker-fibs-random-umaluts-the-power-of-brand-name-bullshittery
https://brandchemistry.co/p/posthog-guarantee-virality
https://newsletter.ftrs-studio.com/p/oatly-marketing-case-study-top-5-learnings?utm_source=chatgpt.com
Master Content Operations and Keep Your Team Moving Forward [VIDEO]
Andi Robinson, owner of content strategy consultancy Hijinx Marketing, in her Content Marketing World 2025 session, she outlined the essential components of content operations.
She also shared a straightforward way to organize this information into a clear roadmap for more seamless content management. Watch the presentation or read on for the takeaways.
Read more here: https://contentmarketinginstitute.com/content-operations/master-content-operations
Build an Authority Ladder For Agentic AI | Rose-Colored Glasses
Agentic AI is reshaping marketing, but it’s also reopening tough questions about brands’ authority and accountability. Robert Rose argues that rushing into AI adoption or stalling in endless pilots can lead to chaos and missed opportunities. As an alternative, he introduces the authority ladder — a step-by-step framework for safely and effectively delegating AI autonomy. Read this week’s Rose-Colored Glasses to learn how it can help your business build trust, manage risk, and establish clear governance over your agentic AI integrations.
📣So what do you think? Which rung of the authority ladder do you think your team is ready for when it comes to agentic AI? Share your thoughts in the comments!
👀 Related: Agentic AI in Marketing Part 2: How To Separate Real Value From AI Theater
https://contentmarketinginstitute.com/ai-in-marketing/agentic-ai-value
⭐️Sources: https://contentmarketinginstitute.com/ai-in-marketing/agentic-ai-value
https://www.icns.es/en/news/hannah_arendt_the_human_condition
https://www.sciencedirect.com/topics/computer-science/rational-legal-authority#:
https://fortune.com/2025/08/07/ai-corporate-org-chart-workplace-agents-flattening/
Build an Agentic AI workflow From The Ground Up | Live With CMI
Do you hear “agentic AI” and immediately feel intimidated?
Or maybe skeptical?
You are not alone.
🎯 Tune in Tuesday, January 20, at 1 p.m. ET for the latest Live With CMI episode with Amanda Subler and JK Kalinowski as they sit down with Amy Balliett, Senior Fellow, Material to chat about all things agentic AI.
If you want to understand how to use agentic workflows in your everyday work, including what tools are best to build them, do not miss this livestream.
Got questions about agentic workflows for Amy?
Drop it in the comments.
Agentic AI in Marketing: Unlocking Real Value Beyond the Hype | Rose-Colored Glasses
Agentic AI is redefining marketing, but the term is being slapped onto everything from glorified macros to slightly smarter chatbots. While marketers are focused on this technology’s well-hyped potential, a new challenge lies in setting priorities around its benefits. Should teams focus their agents on refining existing processes or creating bold new capabilities? To help teams decide, Robert Rose introduces the Agentic AI Use Case Quadrant. Read this week’s Rose-Colored Glasses to learn how it can uncover hidden opportunities and build durable value in your marketing strategy.
📣 What’s your take on Agentic AI? Do you see it as a way to refine existing processes or create bold new capabilities? Share your thoughts and experiences in the comments below!
👀 Related: Is Your Marketing Team Ready for Agentic AI? Leadership Insights for the Next Wave
https://contentmarketinginstitute.com/ai-content-creation-tools/agentic-ai-leadership-marketing-insights
⭐️Sources: https://cloudwars.com/ai/google-launches-new-gemini-model-designed-for-agentic-ai-use-cases/
https://aws.amazon.com/what-is/agentic-ai/
https://contentmarketinginstitute.com/ai-in-marketing/agentic-ai-marketing
What really matters in marketing this year? [VIDEO]
Yes, AI dominates marketing trends in 2026, but something else should dominate the list, too.
In a recent Content Marketing Institute webinar, marketing executives at Alchemer, Reddit, and the American Marketing Association shared variations on a theme for marketers in 2026: People.
Guess these Baseball Teams in Google AI Search - Win $100
Guess these Baseball Teams in Google AI Search - Win $100
#ahrefs #brandradar
Why Most Marketing Content is Boring
#ahrefs #seo
I Outsourced our Digital Marketing to AI. Here's What Happened
Thinking about outsourcing your digital marketing to AI, watch this before you hit publish. It could save your team a week of work and a few painful lessons.
Additional Resources:
► https://www.youtube.com/watch?v=xsVTqzratPs
► https://www.youtube.com/watch?v=e8wJBq6vOAI
► https://www.youtube.com/watch?v=jx8NUpy5R6s
In this video I take a real B2B Digital Marketing workflow and hand it to AI to see if we can get 80 percent publish ready with minimal human touch. The challenge came straight from our CMO, with real stakes. I fed a year of product update blog posts into ChatGPT, built a custom project, wrote instructions, iterated on tone and style, then tested the system on three deliverables that actually ship at Ahrefs, a product updates blog post, a YouTube script, and a newsletter that goes to tens of thousands of people. Along the way you will see where AI content shines for speed, where it breaks without context, and what happens when brand voice, formatting, and real product knowledge collide with generative outputs.
You will hear candid feedback from our team on clarity, tone, and readability, plus the simple changes that pushed drafts closer to our standard. The big question, can AI save a massive amount of time without lowering the bar, and can it communicate like a marketer who actually understands the product?
Watch now to see what worked, what failed, and the small tweaks that made a big difference. If AI is about to touch your Digital Marketing, do not hit publish until you have seen this.
The Website Traffic Hack People Are Too Lazy to Do
#ahrefs #seo
The First Thing I’d Do to Get Traffic to a New Site
#ahrefs #seo
Top SEO Experts Build Me an AI Search Strategy (GEO)
Five SEO experts discuss an AI-search strategy built around how people actually prompt, so you can spot the GEO signals that get brands chosen right now.
Additional Resources:
► https://www.youtube.com/watch?v=gReszNnykpg
► https://www.youtube.com/watch?v=xsVTqzratPs
► https://www.youtube.com/watch?v=6NFei1FbytM
Everyone talks about ranking in AI search, but very few can show what actually moves the needle. So I asked five of the smartest SEOs I know to help me build a GEO plan that works in the real world. We dig into why prompts are averaging five times longer than keywords, why sales calls beat keyword tools for insight, and how YouTube mentions, especially frequent and fresh ones, can influence what models surface. You will see how these signals shape AI answers, and where to show up if you want your brand consistently mentioned.
Then we go deeper. We look at identity-based content that matches who the searcher is, not just what they typed, like comparison pages tailored to designers or founders. We talk brand mentions vs citations in best-of queries, the HubSpot effect, and why legitimacy and niche focus matter before tactics. Patrick hammers it home with a simple filter for any AI search strategy and GEO roadmap, build a better business, solve real problems, create consistent messaging, and make sure the internet actually understands who you are.
If your brand disappeared from AI answers tomorrow, would anyone find that strange? Watch now to grab the GEO blueprint while it still gives you an edge.
The Content Format AI Overviews Haven’t Taken Over Yet
#ahrefs #seo
How Google AI Overviews are Boosting Conversions
#ahrefs #seo
How I'd Get Traffic to a New Website if I Had to Start Over (2026)
If I had to start over today, here's the exact playbook I'd use to build website traffic to a brand new site, before AI and social siphon your clicks.
Additional Resources:
► https://www.youtube.com/watch?v=e8wJBq6vOAI
► https://www.youtube.com/watch?v=xsVTqzratPs
► https://www.youtube.com/watch?v=CF3Uk2jc_ig
Getting traffic is harder than ever, but new sites are not doomed. In this video, I walk you through a practical plan for earning early attention, growing your brand, and compounding organic traffic even if you are starting from zero. We begin with a simple discovery play: submit your site to the right directories so Google, AI assistants, and real customers can find and trust you. I show you how to use Ahrefs Site Explorer and Link Intersect to mine competitor citations, then prioritize the listings that actually move the needle like Google Business Profile, Yelp, Apple Maps, plus niche hubs like TripAdvisor, Houzz, and Avvo.
Next, we build free tools that people actually search for, because tool queries rarely trigger AI Overviews, which means clicks still go to websites. Using Ahrefs Keywords Explorer, you will find data-backed ideas by pairing your niche with modifiers like calculator, checker, and converter, then spin up lightweight tools with a developer or ChatGPT. I share examples, a workflow for promoting them, and a simple backlink building process from our SEO for Beginners playbook so your tool ranks, earns links, and drives consistent website traffic.
Then we turn that attention into owned traffic with an email list, complete with smart lead magnets that qualify visitors and bring them back to your site, your videos, and your products. You will see how to tap forums and Reddit the right way, including a method to find threads that already rank in Google using the Organic keywords report in Ahrefs, so your thoughtful replies keep sending visitors for months. Finally, we cover sweat equity partnerships that trade skills for exposure, co-branded tools that earn mentions and links, plus experience-driven content, the human layer that competitors cannot copy and the piece that makes every tactic work better.
If you are launching a new site or rebuilding after a setback, this is the streamlined system I would use today. Watch now to grab the playbook and start compounding website traffic before the next algorithm shift hits.
The Google Update No One Noticed
#ahrefs #seo
Proof that Fresh Content Boosts AI Rankings
#ahrefs #seo
How to Win Across AI Platforms
#ahrefs #seo
Career in digital marketing... #digitalmarketing #socialmanager #office #funny
Career in digital marketing... #digitalmarketing #socialmanager #office #funny
Want to work on your vacation for FREE?!🤩 Look no further 😌
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Completed another day as a digital marketer... #digitalmarketing #office #comedy
Another successful day I would say 😌
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POV: you're a one man marketing team #socialmediamanager #marketingteam #funny
There’s nothing else I’d rather do 🙃
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POV: you go on a date with an email marketer #office #emailmarketer #comedy
Do we reckon there will be a second date?👀
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POV: you're a digital marketer looking for sign off #socialmanager #digitalmarketing #comedy
Mission failed 😭
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POV: you work in digital marketing #socialmanager #comedy #digitalmarketing
I love it if you can’t tell 😌
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Running to my laptop after finding out how to get 3 months of Semrush Premium for FREE #semrush
This is your sign to RUN..not walk 👀
Visit http://www.spotlightconf.com to find out more 🤩
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Social media managers when they start working for a team that 'doesn't use ChatGPT'
It’s a no from me 🤝
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A day in the life of a social media manager... #digitalmarketing #socialmanager #funny
It was a long day 😮💨
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POV: you're a one man marketing team #digitalmarketing #socialmanager #comedy
We wish we were joking with this one 🥲
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POV: you work in social and you don't want to get fired #digitalmarketing #comedy #socialmanager
Please don’t fire me 😭
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POV: social media managers waiting for content to be approved #socialmanager #digitalmarketing
Rumour is the content still hasn’t been approved 👀
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Find your purpose in life.