SB Nation, one of the highest traffic brands within the Vox Media portfolio, has redesigned its website and its dozens of niche sports fan websites to include a new community content section called “The Feed,” Vox Media president of revenue and growth Ryan Pauley told Axios.
Why it matters: The redesign, which places user and fan content alongside SB Nation’s professionally created content, is meant to help the brand recapture engagement that occurs on external social media feeds instead of its sites.
