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How do you maintain journalistic values while embracing a technology as transformative as AI? Der Spiegel seems to have struck a delicate balance.
In this week’s podcast, Ole Reissmann, the director of AI at Der Spiegel, shares how they’re approaching AI while always keeping their mission and audience at the forefront.
Der Spiegel, one of the largest newsrooms in Germany, is integrating AI not as a gimmick but as a potent tool to enhance and expand its journalistic mission. From automating SEO and fact-checking tasks to free up journalists for more complex reporting to explore audience-facing AI products, Der Spiegel is leveraging AI to strengthen its core values.
Their AI journey is a testament to the power of technology, but it’s also a story of empowerment. With over 170 staff members already trained in AI basics, the newsroom is fostering a culture of AI literacy. This isn’t just about understanding the capabilities of AI tools; it’s about exploring their creative potential. Der Spiegel is empowering its journalists to approach AI with both curiosity and critical thinking, opening up new possibilities for their work.
