With the introduction of AI Overviews and on-going Google updates it’s been a challenging few years for news publishers and the announcement that Google Discover will now appear on desktop was welcome. However, the latest announcement of AI Mode could mean that users move away from the traditional search tab and so the salvation of Discover might not be enough. To get more insight into the state of SEO for new publishers, Shelley Walsh spoke to John Shehata, a leading expert in news SEO and digital audience development.
