Communicators’ abilities are being tested in ways they’ve never been tested before. But in that challenge is an opportunity to take on the mantle of change and constructively shape how organizations respond in the midst of a critical period.
Insights from the 2025 Ragan Communications Benchmark Report, an exclusive research project for Ragan’s Communications Leadership Council, paints a picture of a particularly challenging but opportune time for communicators.
According to Ragan’s 2025 Communications Benchmark Report, 53% of communicators say they are either unsure of or uninvolved in their company’s AI strategy.
Being on the outside looking in at arguably the most significant workplace disruption ever is not a good place to be — comms teams at Amazon, Microsoft and more are already bearing the brunt of company-wide AI-induced job cuts.

