Effective icons can increase usability by helping users understand and interpret available functionality. However, when poorly implemented, they harm usability and introduce confusion.
In Digital Icons That Work, I emphasize the importance of two variables that affect overall icon usability: icon recognizability and icon interpretation.
Video Author
Kate Kaplan is Nielsen Norman Group’s Insights Architect. She specializes in the application of human-centered design and research practices to enterprise UX challenges. With over 15 years in UX, Kate has extensive experience in both conducting research and helping teams understand and apply user insights to overall business strategy.
