A veteran journalist and newsroom leader knows a good story pitch when he sees one.
Matt Glassman has read through thousands of pitches during his more than 25 years in the news business. Today, the vice president of regional editorial at NBCUniversal News Group looks for ways the 200-plus NBC stations and platforms around the country can collaborate on original reporting. But for most of his career, he was the news director of NBC News 4 in Washington, fielding story ideas about politics, education, local happenings and more. He’s also taught journalism students what makes a strong news story and how to formulate a pitch as an adjunct professor at American University.
Timestamps:
00:00 — Introduction
00:40 — Know What the Story Is
01:07 — How to Research Your Story Idea
02:35 — The Question You Need to Answer: Why?
03:17 — The Key to a Strong Pitch
04:25 — Keep Improving Your Pitch
05:00 — Develop the Art of Pitching
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