Marketing
The Complete Guide to Customer Journey Mapping
A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through...
CMO Realities: Economics, Changing Landscapes, and the Need for Adaptive Planning
This IDC Perspective details the current realities for CMOs. The volatility of today's economy has made static annual marketing plans a liability. Inflation, tariffs,...
28 Expert-Level Prompt Examples & Templates For SEO
AI provides many ways to augment and assist how SEOs work. From analyzing SERP intent, to brainstorming content strategy...
What The SEJ AI Mode User Behavior Study Reveals About The Future Of Search
Our new usability study of 37 participants across seven specific search tasks clearly shows that people:Read AI Mode
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AI and the New Traffic Economy: What Publishers Need to Know
Artificial intelligence isn’t just changing how stories are written. It’s transforming how audiences find and consume them. In the...
What OpenAI’s Research Reveals About The Future Of AI Search
The launch of ChatGPT in 2022 didn’t so much cause a shift in the search landscape as trigger a...
Account-Based Advertising: The Rise of B2B Advertising and the Evolution of ABM
This IDC Market Perspective reveals that account-based marketing (ABM) is evolving from a niche sales strategy into a media-driven...
Review Signals Gain Influence In Top Google Local Rankings
A new analysis from Search Atlas quantifies the interaction between proximity and reviews in local rankings.Proximity drives visibility overall,...
