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AI provides many ways to augment and assist how SEOs work. From analyzing SERP intent, to brainstorming content strategy for new pages, to running competitive analysis, to producing stakeholder-ready presentations, the possibilities are endless.
More and more marketers are experimenting with AI prompts to use AI tools as an assistant where an effective prompt can save hours of manual work.
You can start out with basic level prompts of a simple paragraph, but to take your prompting to the next level, apply a coding mindset of instruction hierarchy and referencing other documents for context.
To create an effective prompt, it must have:
- Clear input: Assign it a role, be specific about the task, and outline the data you’re providing.
- Context: Provide a background so that it understands your overall goal, not just your question.
- Constraints: Set guardrails or structure (outlines, rulebooks, style guides, etc.) so that the result will fall within your expectations and avoid off-target answers.
