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Recently, as part of The Audiencers’ Festival in London the author gave a presentation during the session: ‘Where should AI come in when you’re on the quest for subscribers?’
To answer this question, I chose three examples from our recent work at FT Strategies, with publishers across the EMEA region. This work formed part of the AI Launchpad Programme, which we have now delivered to 48 publishers, sponsored by the Google News Initiative.
The post AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences appeared first on The Audiencers.
