How 'Boring' Industries Go Viral on Social Media
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"I'm an accountant. How could this possibly go viral?" That mindset is the problem. There are no boring businesses, only boring content.
THE REALITY:
Viral content isn't about your industry—it's about your angle. Businesses that win don't explain what they do. They put expertise inside something people already care about.
HOW TO SHIFT YOUR APPROACH:
USE EXCITING SCENARIOS: Instead of "Here's how tax depreciation works," start with a G-Wagon... then explain the tax write-off. Same info, different hook.
LEVERAGE FAMILIAR FORMATS: Instead of normal apartment tours, do 10-second speedruns. Instead of generic education, answer questions people feel dumb asking.
COMPARE AND CLARIFY: Compare two things and tell us which actually matters. Make your expertise accessible by changing the packaging.
THE SHIFT: You're not trying to be interesting. You're making your expertise interesting through better angles.
EXAMPLES THAT WORK:
Accountants breaking down celebrity tax scandals
Dentists reacting to TikTok dental hacks
Candle makers explaining why expensive candles actually last longer
Stop explaining your work. Start framing your expertise in ways people already care about.
What "boring" industry are you in?
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#HubSpot #ContentStrategy #ViralMarketing #SocialMediaStrategy #ContentCreation #BusinessContent #MarketingTips
How to Rank on AI Search (It's Easier Than You Think)
*Download HubSpot's free guide to master GEO (Generative Engine Optimization) and capture traffic before your competitors catch on.* 🔗 https://clickhubspot.com/de185e
You don't need a brand-new playbook or deep technical skills. AI ranking is basically just good SEO—the way you were always supposed to do it.
HERE'S WHY:
ChatGPT, Perplexity, Claude, and Google's AI Overviews aren't generating answers from thin air. They pull from the same top-ranking pages on Google. If your site doesn't rank organically, you won't magically appear in AI answers either.
WHAT AI ACTUALLY LOVES (90%):
Clear, question-based headings
Natural, human-sounding writing
Real expertise with examples, data, and experience
Lists, tables, and logical structure
Readable content in plain HTML (not hidden in JavaScript)
This isn't new. It's just good SEO.
THE REMAINING 10%:
ADD SCHEMA MARKUP: AI models read structured data like a second language. If you don't tell them what your page is about, they won't guess.
MAKE YOUR SITE AI-CRAWLABLE: Allow GPTBot, Bingbot, and Googlebot in robots.txt. If AI can't read your site, it can't reference you.
THE REALITY: Everyone's overthinking this. AI rewards the same things Google always has—helpful, well-structured, expert content that's technically accessible.
Stop panicking about AI search and just do better SEO.
Is your site AI-crawlable yet?
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How AI-Powered Email Skyrockets Conversion
We saw a 45% conversion lift across over a million emails - here's the AI playbook behind it.
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We saw a 45% year-over-year conversion lift across over a million emails, here's exactly how AI made that possible.In this episode of Field Notes, we break down how AI-powered email actually works, from the data pipeline to the prompts and how you can start using it to personalize at scale, boost clickthrough rates, and convert more leads.If your emails still sound generic and your conversion rates have flatlined, AI might be the missing piece. Field Notes Hosts, Kyle Denhoff and Aja Frost, are joined by HubSpot's Senior Manager, Rep-Led Demand Email, Lucy Alexander, to walk through the real workflow behind AI-generated email, the three biggest failures HubSpot encountered along the way, and the coaching framework that finally made it all click.
Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can apply immediately.
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Every Team Activity Is Cringe Except Maybe This One
Most team activities? Cringe. But Kyle has one he swears by and thinks not doing it is madness. In his Last Word, he shares the one activity every marketing team should try. Watch the full episode of Field Notes to find out.
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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#HubSpot #TeamCulture #MarketingLeadership #HubSpot #WorkCulture #ShortFormVideo
The Marketing Equation Every Business Owner Needs to Know
*Download HubSpot's free AI-powered guide and turn this marketing math into a complete marketing plan in minutes.* 🔗 https://clickhubspot.com/13aedc
Stop guessing at marketing. There's a formula that tells you exactly what to do — and it starts with one number: your revenue target.
In this video, I sit down with Abby Murray, CEO and Co-Founder of Storyarb, who has applied this reverse-engineering marketing math to Fortune 500 companies, B2B startups, and her own businesses. She walks us through the exact equation step-by-step so you can build a marketing plan that's tied directly to real business results.
Here's what we cover:
The Sales Numbers You Need First
Before you build any marketing plan, you need three numbers from your sales team: average contract value, win rate, and sales cycle length. These are the foundation of the entire equation.
How to Reverse-Engineer Your Marketing Goals
Starting from your revenue target, you work backwards through customers → demos → traffic to figure out exactly what marketing needs to deliver — no gut feelings required.
Choosing the Right Marketing Mix
Whether you're sales-led, product-led, or a mix of both determines which channels deserve your time and budget. Learn how to assign weight to channels based on what's actually worked for your business in the past.
Measuring What Matters
Set KPIs that align with your sales cycle, create real cross-team alignment, and finally have the data to justify your marketing budget to leadership.
TIMESTAMPS
0:00 – Why marketing is a math problem
1:27 – The sales numbers you need first
3:04 – How to reverse-engineer your revenue
3:38 – Choosing your marketing mix
4:47 – Setting KPIs and measuring success
6:50 – How to justify your marketing budget
WHO THIS VIDEO IS FOR:
This tutorial is built for small business owners, marketers, and entrepreneurs who are tired of marketing on instinct and want a repeatable, data-driven system that ties directly to revenue.
#MarketingStrategy #DigitalMarketing #MarketingTips #SmallBusinessMarketing #MarketingMath #ContentMarketing #YouTubeMarketing #MarketingPlan #B2BMarketing #AIMarketing
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The Questions You Should Be Asking to Find Your ICP
Kyle breaks down the questions every team should be asking to define their ideal customer profile. If your ICP is based on assumptions instead of real answers, your strategy is built on guesswork.
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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#HubSpot #ICP #MarketingStrategy #HubSpot #MarketingTips #ShortFormVideo
How a CEO Made His ICP Impossible to Ignore
Is an ICP personified the way to keep us grounded as marketers? Aja shares how former HubSpot CEO Brian Halligan made his ideal customer impossible to ignore.
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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#HubSpot #ICP #MarketingStrategy #HubSpot #ShortFormVideo
Is it Time to Kill the Resume?
Aja thinks the traditional resume needs to die. In her Last Word, she argues that a one-page document can't capture what someone actually brings to the table, and if you're still hiring off resumes alone, you're missing out.
#ResumeIsDead #MarketingGrowth #ShortFormVideo
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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The 3 Best Ways to Monetize Facebook for Business
Learn the 3-layer Facebook monetization system that top brands use to track ROI, lower costs, and turn Meta ads into predictable revenue in 2026
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The marketing teams winning with facebook monetization in 2026 aren’t just running ads, they’re creating a connected revenue system.
In this tutorial, you'll learn the exact 3-layer Facebook monetization framework that top brands use to turn attention into revenue in 2026.
You'll Learn:
The 3-layer Facebook monetization system: Direct Revenue, Pipeline Revenue, and Compounding Revenue
How to sell directly through Facebook Shops, product tags, and offer-driven advertising
How to generate qualified leads using Facebook lead ads and pipeline strategies
How to lower costs over time with compounding revenue tactics
The 4-step setup to connect Facebook to your CRM for seamless tracking
How to track what happens after the click so you can prove ROI
This video is for marketers, founders, and teams who want to treat Facebook like a real revenue channel, and finally answer the question, “What is Facebook actually doing for our pipeline?”
Timestamps:
0:00 Facebook Monetization in 2026
0:54 Facebook Monetization Framework
2:39 How to Drive Direct Sales from Facebook
4:51 How to Nurture B2B Pipeline with Facebook
6:32 How to Lower CAC with Organic + Paid Facebook
7:30 How to Turn Facebook into a Full Revenue Engine
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How to Define Your Ideal Customer Profile (ICP)
Whether you have a data science team or just a spreadsheet, here's how to define the customers that actually matter.
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Do you actually know who your best customer is? Not just your audience in general, but the specific kind of customer that truly drives your business?
In this episode of Field Notes, we break down how to define your Ideal Customer Profile (ICP). Whether you have tons of data or you're just starting from scratch, and how that clarity completely changes how you build campaigns, measure success, and grow. If your marketing feels scattered or your leads aren't converting, the problem might not be your campaigns, it might be your ICP. Field Notes Hosts, Kyle Denhoff and Aja Frost, walk through what an ICP really is, three frameworks for building one at any stage, and how HubSpot uses ICPs to align strategy across teams.
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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The Hidden Pattern Behind Every Viral Trend
Want to Go Viral in 2026? Stop Chasing Trends—Watch Patterns Instead.
*Download our AI-powered viral toolkit with custom GPTs, templates, and prompts to boost your viral odds.* 🔗 https://clickhubspot.com/cc8f30
The biggest viral moments of 2025 all had the same signals before they exploded. Here's what actually predicts virality.
THE PATTERN BREAKDOWN:
QUIET CIRCULATION FIRST:
Pretty Little Baby didn't start viral—it circulated across niches quietly while early creators tested and proved it worked. Then it exploded everywhere.
CROSS-NICHE REPETITION:
Jet2 holiday trend didn't blow up overnight. Same format kept appearing across different creators and audiences until platforms recognized the pattern.
FAST ENGAGEMENT LOOPS:
Reply-to-comment videos turned passive posting into active conversation. Quick back-and-forth signaled relevance, so platforms amplified it faster.
CLARITY DRIVES SHAREABILITY:
"POV for one person" content didn't limit reach—it clarified it. Specific audience targeting made content more shareable, not less.
THE 2026 SHIFT:
Platforms now reward repetition, early engagement, familiar formats, and clear audience signals. Virality comes from understanding how attention moves, not guessing at trends.
THE QUESTION TO ASK:
Before posting, ask: Would people actually watch this, comment on it, AND share it? That's what platforms care about now.
Stop asking "what's trending?" Start asking "what's repeating?"
Which pattern are you seeing repeat right now?
Follow for viral strategies based on actual platform mechanics!
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HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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#HubSpot #ViralMarketing #ContentStrategy #SocialMediaTrends #2026Marketing #ViralContent #ContentCreation
HubSpot's 2026 Marketing Report: 3 Rules from 2025 That No Longer Work
AI made everyone average in 2025—here's how top marketers are standing out in 2026 using real data from HubSpot's State of Marketing Report.
*Download our complete 2026 State of Marketing Report (free) to see the full data and insights.* 🔗 https://clickhubspot.com/4977bf
If you're still following last year's playbook, you're working harder for worse results. Here's what changed.
3 RULES THAT DIED IN 2026:
RULE #1 - DAILY POSTING IS DEAD:
Consistency doesn't mean "every day" anymore—it means reliable. One great post outperforms five mediocre ones. Quality just beat quantity.
RULE #2 - AI-WRITTEN CAPTIONS ARE OBVIOUS:
Everyone can spot ChatGPT prose now. Use AI for strategy, data organization, and workflow optimization—but let humans write the actual words people read.
RULE #3 - TRAFFIC IS VANITY:
Stop obsessing over getting people off platforms. Trust drives revenue, not traffic. Deliver value where your audience already is instead of forcing them elsewhere.
THE SOURCE: HubSpot's 2026 State of Marketing Report based on 1,500+ real marketers reveals six major shifts reshaping the industry.
THE REALITY: Marketing fundamentals evolve faster than most businesses adapt. Strategies that worked 12 months ago now actively hurt performance.
What worked in 2025 isn't what works now. Adapt or fall behind.
Which expired rule were you still following?
Follow for current marketing strategies backed by real data!
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#HubSpot #MarketingTrends #MarketingStrategy #HubSpot #DigitalMarketing #MarketingTips #2026Marketing
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How 'Boring' Industries Go Viral on Social Media