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The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce

When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It...

Email’s Enduring Advantage in an AI-Disrupted Marketing World

The Gist Email remains the least dangerous channel. As platforms fracture and AI reshapes discovery, Chad S. White argues that owning...

New framework simplifies the complex landscape of agentic AI

With the ecosystem of agentic tools and frameworks exploding in size, navigating the many options for building AI systems...

Tool: Newsroom Convergence Implementation

This newsroom convergence tool is for editors and newsroom managers who want to deliver their output to multiple platforms...

Research shows ‘more agents’ isn’t a reliable path to better enterprise AI systems

Researchers at Google and MIT have conducted a comprehensive analysis of agentic systems and the dynamics between the number...

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech...

The 8 Most Important PPC KPIs You Should Be Tracking

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the...

The Real Bottleneck in Enterprise AI Isn’t the Model, It’s Context

Everyone’s racing to ship AI agents for data work. They want them to write SQL, debug pipelines, generate tests,...