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More than two-thirds of Google traffic to the biggest news websites is now coming from its Discover feed, suggesting a worrying reliance on this source of ad revenue.
Since Google Discover was rebranded and relaunched in 2018, publishers have built a growing reliance on referrals from this content feed, served to users on Google’s native mobile apps and within its Android operating system.
Exclusive to Press Gazette, new data from analytics platform Chartbeat finds that 68% of Google traffic to its network of almost 2,000 global news and media websites now comes from this interface (versus the remaining 32% from search).
The complete post Why publishers should worry about growing reliance on Google Discover appeared first on Press Gazette.
