The number 1 problem facing Founders ⚠️
Hear it all on Uncensored CMO with Jimmy’s Iced Coffee Founder Jimmy Cregan.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #Entrepreneur
How to make your brand sell FAST ⚡
Hear it all on Uncensored CMO with Jimmy’s Iced Coffee Founder Jimmy Cregan.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #Entrepreneur
From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan
Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.
In this episode, Jim shares the founding story, the thinking behind Jimmy’s distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together.
Sign up to our live event, The Calling, on April 21st here:
https://event.uncensoredcmo.com/events/uncensoredcmo/2044861
00:00 - Start
00:59 - The founding story of Jimmy’s Iced Coffee
06:04 - The iced coffee market at the time
09:44 - How Jimmy designed and packaged the product
12:21 - Why Jimmy’s is in “Cottles” or “BottleCans”
19:56 - How Jimmy’s got into Selfridges 4 months after launching
20:50 - Hustling their way into Whole Foods and other stores
26:58 - How Jimmy’s got a listing in Tesco
28:05 - Treating suppliers like humans
31:15 - Choosing to go Direct to Consumer in addition to retail
32:53 - Adding the personal details that matter
34:20 - How Jim marketed Jimmy’s Iced Coffee
39:39 - Jim’s advice to aspiring founders
41:57 - How the £25m exit to Britvic happened
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3 best tips for Entrepreneurs today 💡
Hear it all on Uncensored CMO with Jimmy’s Iced Coffee Founder Jimmy Cregan.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #Entrepreneur
You are responsible for your own success.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #MarketingTips #Leadership
Stop worrying about what people think.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #MarketingTips #Leadership
Harness the power of mental fortitude.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #MarketingTips #Leadership
Why marketing is like poetry when done correctly.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #MarketingTips #Leadership
What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]
How do you distil something as complex as marketing into something simple?
In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership.
Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead.
After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you.
Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c
Timestamps
00:00 - Start
00:28 - Why marketing is poetry to Kory
02:25 - Where did Kory’s love for poetry start?
03:58 - How poetry makes complex things simple
04:56 - Why Kory wrote a poem and not an acceptance speech
12:29 - Kory Marchisotto’s marketing poem
19:43 - Jon reacts to Kory’s poem
21:04 - The power of mental fortitude
24:34 - Pretty much everything is down to you, and you alone
26:45 - You don’t have to have all the answers
28:05 - Seek out what you don’t know
Subscribe to the newsletter:
https://newsletter.uncensoredcmo.com
Subscribe to the podcast:
Apple: https://podcasts.apple.com/gb/podcast/uncensored-cmo/id1486335987
Spotify: https://open.spotify.com/show/035E3OR5r2U0r2W8eyHGZx
Follow us:
Jon on LinkedIn: https://linkedin.com/in/uncensoredcmo/
Jon on X: https://x.com/uncensoredcmo
Instagram: https://instagram.com/uncensoredcmo
TikTok: https://tiktok.com/@uncensoredcmo
How to stand out as a new brand.
Hear it all on Uncensored Renegades with Kory Marchisotto.
🎧 Now LIVE. Link in bio.
#Marketing #Business #CEO #MarketingTips #Leadership
Bravery = Purpose minus Fear
Hear it all on Uncensored CMO with Thomas Barta.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #CMO
Why companies today are not built for growth.
Hear it all on Uncensored CMO with Thomas Barta.
🎧 Now LIVE. Link in bio.
#Marketing #Business #MarketingTips #BusinessLessons #CMO
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The number 1 problem facing Founders ⚠️