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The real question publishers have to grapple with, said Semafor’s Chua, “is if we’re interested in saving the ecosystem or saving ourselves.” Individual organizations can survive in a destroyed ecosystem, she pointed out, and the most cynically business-minded among us may even argue that doing so is good for business. But for publishers to thrive, they need to figure out how to both address the rise of AI, which feels inevitable, and connect directly with audiences who are hungry for information.
