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As with other media organisations, the Guardian has been establishing ways to better understand reader behaviours and how they continue to evolve and change. A number of factors have changed how readers now consume news today, from the rise of AI chatbots and ‘click-less’ news, to the growing dominance of video-driven content on social media platforms like TikTok, as well as increasing levels of news fatigue and avoidance.
Changes in reader habits mean that we must also evolve.
Three quarters of the Guardian’s digital readers now access our journalism daily via mobile devices. Our premium news app, which prompts users to subscribe after reading a set number of articles, attracts one million daily users and has become the second biggest revenue driver for the Guardian.
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