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Generative AI hype has launched newsroom experiments around the world. Even though many of these early applications have become cautionary tales, the hype has endured for over two years since OpenAI publicly launched ChatGPT.
In many ways, this is familiar territory for journalism. In a long line of digital technologies (smartphones, social media, the infamous “pivot to video”), generative AI is yet another sociotechnical force that journalists did not create or ask for, but that they must navigate and (try to) reshape.