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A US publisher that says its mission is to share unbiased news and “straight facts” has seen “tremendous” growth in response to an app relaunch as it aims to build a direct daily habit in the age of AI summaries.
Straight Arrow News relaunched its app at the end of April and has seen a 50% growth in app page views since, chief revenue officer Ken Shapiro told Press Gazette.
The app relaunch has also, Shapiro said, led to 26% growth in sessions per users and 27% growth in engaged time per user.
SAN was launched in 2021 by Joe Ricketts, the billionaire founder of financial services company TD Ameritrade.
Its goal is to be people’s first source for the news before they move on to other publishers that may lean one way or the other politically.
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