We’ve been talking about digital disruption in media for two decades now, and some were predicting it a decade before that. And yet, a generation into this change, it’s still happening – and companies are still being taken unaware.
We once characterised the shift in media as a battle between the emerging digital pure-play brands and the legacy media. But now, even the digital players have struggled.
All too frequently, the media industry doesn’t spot its true competition until it’s too late. But to explain and understand that, we need to take a step backwards.
- Snails with hyperspace drives
- Media is just the Attention Economy
- The rise of influencer media
- The new AI gatekeepers
- Emerging media in an extinction event