Kris Krug

While enterprise vendors burn venture capital on AI marketing campaigns, <br />MSPs are sitting on the most valuable asset in technology: client trust.<br /><br />Recorded live at Channel Next Central Conference, this conversation cuts <br />through vendor presentations to examine how MSPs actually implement AI <br />workflows that solve real business problems.<br /><br />The strategic reality: Your clients don't want artificial intelligence. <br />They want operational intelligence. The difference determines who wins <br />the next decade of IT services.<br /><br />Key discussion points:<br />- Why MSP fears about AI reflect legitimate business concerns<br />- Workflow decomposition methodology for identifying automation opportunities <br />- Email response automation case study with human handoff protocols<br />- Implementation strategy that builds trust through incremental wins<br /><br />What most conference sessions miss: MSPs aren't just adopting AI tools. <br />They're becoming AI consultants by necessity. The question is whether <br />they'll own that transition or let enterprise vendors define it for them.<br /><br />The conversation covers specific workflow breakdowns, implementation <br />challenges, and strategic positioning for MSPs ready to move beyond <br />traditional IT support into intelligence augmentation.<br /><br />No vendor pitches. No theoretical frameworks. Just implementation <br />intelligence from practitioners solving real problems.<br /><br />Kris Krug // AI Consultant & Community Builder<br />CTO, Indigenomics Institute<br />Vancouver AI Ecosystem

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