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This IDC ProductScape offers a comprehensive guide on the key functionalities of AI-enabled marketing platforms for small businesses, featuring products from ActiveCampaign, Braze, Constant Contact, Freshworks, HubSpot, Klaviyo, Mailchimp, and Zoho.
The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.