AI technology has hit an inflection point; industries are moving beyond the hype and working to practically understand what AI can and can’t do. But in order to keep pace with innovation and change, businesses must experiment with different ways of using AI. This includes in newsrooms.
Media industry analysts predict that generative AI can alleviate some of the more tedious backend work in newsrooms6. These include tasks like tagging, categorizing, adding metadata, headline and SEO suggestions, copyediting, organizing research, processing permissions and moderating comments.
Generative AI might also be useful for language tasks that don’t require introducing new information not already present in the document it’s working on, a report by the Reuters Institute suggested. These include summarization, translation, simplification, rewriting in different styles, and extracting copy for social media, newsletters and scripts.