Gruner + Jahr (part of RTL Deutschland) worked with the Google News Initiative (GNI) from 2023 through 2024 to create an internal AI community within the organisation that would move the company toward embracing technological change. Google News Initiatives Strategic Partner Manager Marco Rodriguez Varela sat down with RTL Senior Vice President of Product and Brands Sarah Schüle to discuss the project and how it has transformed the company as a whole. AI technology empowered employees and the internal AI community fostered knowledge sharing.The cultural shift towards agility with AI is expected to drive creation and innovation within the company.
Gruner + Jahr drives a cultural shift toward AI
