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Journalistic content is integral to answers from generative AI tools, a new report from Generative Pulse by Muck Rack finds.
The authors of the report, published this week, analyzed more than one million citations output by generative AI models. Journalistic content was cited more than 27% of the time across all Muck Rack’s tests, and when it came to queries that implied “a level of recency” (including not just breaking news but timely responses to prompts like “car rental shortages in the U.S.” or “latest advancements in outpatient treatment methods for substance abuse”) that number jumped to 49%, or nearly half of all the links cited.