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Since the arrival of ChatGPT back in late 2022, we have seen an explosion of interest in AI. There has been an ongoing discussion and debate around AI’s potential and what role it can play in society for good and bad. One area we’ve seen AI become a disruptor is journalism where there has been a rise in misinformation due to AI generative content technologies. However, AI has been seen as a tool to help with manual newsroom tasks that would otherwise consume a lot of time for a journalist.
In the first of a regular content series examining the impact of AI in the world of content – we speak to Product Development & Operations Director at PA Media, Martin Ashplant, who takes a closer look at the opportunities and challenges that AI represents in the field of journalism,
- How can newsrooms strike the right balance between AI-driven efficiencies and human editorial oversight?
- What safeguards should be in place to uphold and protect certain ethics in journalism such as accuracy and trust?
- Can AI support, rather than replace, investigative and public interest journalism? If so, how?
- And how should news organisations remain transparent with audiences about AI-assisted content creation – or, in fact, AI in any context?
- What role should editorial guidelines and codes of conduct play in shaping the responsible use of AI?
- Finally, what are some common misconceptions about AI in journalism, and how can they be debunked?