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The Economist came up with a pragmatic solution for comparing prices in different currencies: the Big Mac Index. As the name suggests, the idea is to use McDonalds’ Big Mac to compare prices, given that the same product, of the same quality, is sold in a wide variety of countries around the world.
Twice a year, The Economist calculates the Big Mac Index, publishing data to determine which currencies are over- or undervalued compared to the US dollar as the lead currency.
Using the same logic, the author looked at the prices of well-known international paid content offers.
The post The Big Mac Index: a tool for comparing subscription price across the media industry appeared first on The Audiencers.
